I bridge the gap between
clients and delivery.

Senior Client & Development Lead with 10 years experience in digital marketing. From web builds and performance marketing to account strategy and team coordination.

I manage client accounts end-to-end at Drew+Rose, a full-service marketing agency. My clients have included Conde Nast, M&G Investments, Mayor of London, GLA and Lambeth Council.
My background in full-stack web development means I can scope realistically, make informed decisions in meetings, and optimise both the build and the campaigns driving traffic to it.

Three pillars of digital delivery

🤝

Client & Account Management

I own client relationships from onboarding to ongoing delivery. Strategic planning, stakeholder communications, monthly reporting, and making sure every project aligns with what the client actually needs.

Project & Technical Delivery

With a decade of hands-on development behind me, I lead projects from scoping and specification through to launch. I coordinate teams, manage timelines, and stay close enough to the code to know when something is off track.

📈

Performance Marketing

I plan and manage paid media campaigns across Meta and Google Ads — lead generation funnels, subscription marketing, and ongoing optimisation. Strategy, setup, reporting, and everything in between.

104%
Over annual lead generation target for
Property Hub two months early.
48%
CPA reduction for leads
on Property Hub (Meta)
44%
YoY traffic increase
for Active Lambeth
7 yrs
Longest client retention (M&G)
Alex Loughlin

About Me

I started my career as a front-end developer, spending seven years building websites in WordPress, Shopify, and Next.js. Along the way I took on more responsibility. First leading development teams, then managing client relationships, and eventually owning entire accounts end-to-end.

That progression is what makes me different from a traditional account manager or project manager. I’ve written the code, managed the servers, and debugged the build. So when I’m in a client meeting, I can give a confident, informed answer about what’s possible, what’s realistic, and what’s going to cause problems — without needing to go back to the dev team.

© 2026 Alex Loughlin.